01 — The Problem
You've been creating new pricing for every single proposal.
Someone asks what you charge. You pause. You mentally run through everything it would take to deliver the thing. You second-guess yourself. You come up with a number — and you're not even sure it's right.
That hesitation isn't a confidence problem. It's an infrastructure problem.
Multi-passionate entrepreneurs tend to have a dozen services and zero standardization. Every offer gets priced in the moment, which means every quote costs you time, energy, and sometimes money. You're not charging for what the work is actually worth — you're charging for whatever feels right in that moment.
And "feels right" is not a pricing strategy.
02 — The System
Standardize your services before you price anything else.
Here's how it works: go through every service you offer and assign it a unit of time. Not an estimate — a standard. How long does it take you to build one email sequence? An hour? Two? Pick a number and lock it in. That's what you charge for. Every time. Regardless of the client.
When you start building packages, the math becomes simple. Two email sequences in a package? That's four hours of email work. Five sequences? Ten hours. The price builds itself.
But time isn't the only number you need. you need to know how much you charge per hour. How much is an hour of your dedicated time worth? I can complete 3-5 tasks in an hour thus my going rate is $150/hour. Take some time to calculate your hourly rate . You also need to know your minimum package number. What is the lowest you will sign a contract for? Is it $500, $ 1,000, $ 5,000, or more? Those two numbers are what protect you from undercharging while still staying competitive.
Once everything is standardized, a la carte requests stop being stressful. Someone wants a custom package? You pull from your standard menu. Three hours of calls, two email sequences, one audit — done. The price is already there.
#of hours to complete work X Hourly Rate = Total Package Rate
(3+(2×2)+4) x 150= Package Rate
11×150=$1650
Package Rate: $1650
03 — The Move
Before Monday, do this one thing:
Pull up your list of services — every offer, every deliverable, every add-on. Assign each one a standard time unit. Write it down. Don't overthink it. You can refine the numbers later, but you need a starting point today.
If you offer anything by the hour, use that. If you don't, estimate how long each service realistically takes you to deliver and round to the nearest half hour. Then note what you'd charge for one unit of that service.
That's your pricing foundation. Build from there.
This is your 15-minute move. Do it before Monday.
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One system at a time, everything shifts.
TuElla | shiftsnews.com | Community: shiftshq.com